An Evaluation Model for Service Value Creation of Pre-need Contract
學年 109
學期 2
發表日期 2021-07-17
作品名稱 An Evaluation Model for Service Value Creation of Pre-need Contract
作品名稱(其他語言) Proceedings of the 2021 International Conference on Management Sciences and Decision Making.
著者 Ying-Cheng Hung; Kuei-Chih Chen; I-Fei Chen
作品所屬單位
出版者
會議名稱 2021 International Conference on Management Sciences and Decision Making
會議地點 新北市,台灣
摘要 The aim of this study is to construct an evaluation model of pre-need contract service value creation in Taiwan, and to analyze the model and weights of the criteria. A “decision criteria for pre-need contract service value creation questionnaire” was developed based on literature review and induction of main decision factors and criterion evaluation factors in the selection of contracts. 15 experts in the funeral service were enrolled, and the data was analyzed by fuzzy analytic hierarchical procedure (FAHP). Construction of a hierarchical structure and evaluation model according to the ranking of five dimensions and 21 criteria obtained. In this study for managers in the funeral enterprises to formulate the pre-need contract more relevant to customer needs. At the same time, it provides customers with an understanding of the features of pre-need contract to create better customer value.
關鍵字 Customer value, funeral industry, fuzzy analytic hierarchical procedure, pre-need contract, value creation
語言 en
收錄於
會議性質 國際
校內研討會地點 淡水校園
研討會時間 20210717~20210717
通訊作者
國別 TWN
公開徵稿
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