Creativity and organizational citizenship behavior: A field study of fitness clubs employees
學年 110
學期 1
發表日期 2021-12-01
作品名稱 Creativity and organizational citizenship behavior: A field study of fitness clubs employees
作品名稱（其他語言）
著者 F. J. Wang; K. F. Tseng; F. I .Wang
作品所屬單位
出版者
會議名稱 The Sport Management Conference of Australia and New Zealand
會議地點 Australia
摘要 The marketing mechanism of service dominant logic aims at the emerging marketing model led by service, and has been widely discussed and applied in the marketing field. Although research in market is abundant, little attention has been focused on the effectiveness of the marketing mechanism from the perspective of value co-creation in the model service dominant logic (SDL). Using SDL as the theoretical framework, this study explores the effectiveness of a SDL model in the sports market. The participants for studies (N = 600) were recruited from fitness sports clubs in Taiwan. Structural equation modelling was applied to test the model. The results of this research support the reliability and validity of the SDL scale along with invariance measures and good correlation validity of multiple groups. Sport employees perceived service value had a positive indirect effect on creativity. Based on SDL model, sport employees perceived service value had a positive indirect effect on creativity. This suggests that perceived service value is an important mediator of the marketing mechanism of SDL. Furthermore, SDL marketing mechanism can be promoted employees creativity through the perceived service value approach. The outcome of this study may benefit fitness centers and increase their employees creativity by perceived service value the of sport organizations. Finally, the result of this study can be utilized by fitness centers to promote as making adjustments to existing service content to effectively allocate.
關鍵字 service dominant logic;perceived service value;creativity;reciprocal effect
語言 en
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20211201~20211203
通訊作者 Fong-Jia Wang
國別 AUS
公開徵稿
出版型式
出處
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/121530 )

SDGS 良好健康和福祉,優質教育,負責任的消費與生產