教師資料查詢 | 類別: 期刊論文 | 教師: 張嘉玲CHIA-LING CHANG (瀏覽個人網頁)

標題:Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism
學年109
學期2
出版(發表)日期2021/07/05
作品名稱Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism
作品名稱(其他語言)
著者Yen-Liang Chen; Chia-Ling Chang; An-Qiao Sung
單位
出版者
著錄名稱、卷期、頁數Sustainability 13(13), 7486
摘要Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professionalism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.
關鍵字electronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism
語言英文
ISSN2071-1050
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chia-Ling Chang
審稿制度
國別中華民國
公開徵稿
出版型式,電子版
相關連結
SDGs
  • 優質教育,產業創新與基礎設施,永續城市與社區
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