Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism
學年 109
學期 2
出版(發表)日期 2021-07-05
作品名稱 Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism
作品名稱(其他語言)
著者 Yen-Liang Chen; Chia-Ling Chang; An-Qiao Sung
單位
出版者
著錄名稱、卷期、頁數 Sustainability 13(13), 7486
摘要 Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professionalism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.
關鍵字 electronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism
語言 en
ISSN 2071-1050
期刊性質 國外
收錄於 SCI SSCI
產學合作
通訊作者 Chia-Ling Chang
審稿制度
國別 TWN
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/121455 )