教師資料查詢 | 類別: 會議論文 | 教師: 吳雅鈴WU, YA-LING (瀏覽個人網頁)

標題:Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data
學年107
學期1
發表日期2018/08/16
作品名稱Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data
作品名稱(其他語言)
著者Wu, Ya-Ling; Hsiung, C.-Y.
作品所屬單位
出版者
會議名稱24th Americas Conference on Information Systems 2018 (AMCIS 2018)
會議地點New Orleans, United States
摘要The more information the linguistic symbol can convey, the better the effectiveness of communication will be. Thus, this study strived to explore the dissimilar use of product information cues in product evaluations of online shopping sites. We conducted different experiments with three product cues: country of origin, ranking, and sales. In addition, an electrophysiological monitoring method was used to measure neurophysiological states while customers assess the diagnosticity of cue usage in decision making. The valid data collected from 160 customers provide strong support that different extrinsic cues can stimulate different emotional responses at specific sites. The insights from the findings can benefit designers and marketers in implementing more effective marketing strategies.
關鍵字EEG;cue utilization theory;cognitive processing;positive and negative emotions
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20180816~20180818
通訊作者
國別美國
公開徵稿
出版型式
出處
相關連結
SDGs
  • 尊嚴就業與經濟發展,產業創新與基礎設施
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