教師資料查詢 | 類別: 期刊論文 | 教師: 陳意文 Yi-wen Chen (瀏覽個人網頁)

標題:Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention
學年
學期
出版(發表)日期2020/11/17
作品名稱Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention
作品名稱(其他語言)
著者Yi-Wen Chen
單位
出版者
著錄名稱、卷期、頁數International Journal of Environmental Research and Public Health 17(22), 8497
摘要The popularization of digital infrastructure has enabled the rise of the online game industry. Instead of targeting entertainment-oriented technology and services, which are the focus of most relevant studies, in the present study, we review the literature from the perspective of considering players of online games as both consumers of entertainment and co-creators of value. The three major antecedents of the theory of planned behavior, namely personal attitude toward co-creation, subjective norms and perceived behavioral control, were modified to explore the relevant constructs. Specifically, the diversity of co-creation experience was used to predict co-creation intention. The proposed model was empirically evaluated through the structural equation modeling of survey data collected from 321 World of Warcraft (WoW) players. As hypothesized, the diversified co-creation experience positively affected the antecedents. The findings provide implications on how to increase players’ participation in co-creation to achieve sustainable mutual benefits.
關鍵字value co-creation;co-creation experience;theory of planned behavior;online game
語言英文(美國)
ISSN1660-4601
期刊性質國外
收錄於SCI;SSCI;
產學合作
通訊作者Yi-Wen Chen
審稿制度
國別瑞士
公開徵稿
出版型式,電子版
相關連結
SDGs
  • 產業創新與基礎設施
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