教師資料查詢 | 類別: 期刊論文 | 教師: 王豐家 WANG FONG-JIA (瀏覽個人網頁)

標題:Exploring the localization and home business strategies of the professional sports team -Formosa Dreamer case study
學年
學期
出版(發表)日期2021/09/01
作品名稱Exploring the localization and home business strategies of the professional sports team -Formosa Dreamer case study
作品名稱(其他語言)
著者Yu-Cheng Lu; Chia-Huei Hsiao; Ming-Tsung Shih; Wen Yen-Chieh; Fong-JiaWang
單位
出版者
著錄名稱、卷期、頁數Asia Pacific Management Review, 26(3), 120-128.
摘要Professional sport is one of the essential core industries for the development of the sports industry, divided into two categories: team and individual sports. The main development feature of professional basketball is to compete through the home-and-away system’s operation and establish a good emotional foundation with the residents through the home operation, which in turn creates recognition and support for the team and enhances the profits of the basketball organization. In recent years, Southeast Asia has developed a multinational professional basketball league, which covers nine countries. The “Formosa Dreamers” professional basketball team, a joint venture of Chinese entrepreneurs and has become the first professional basketball team in Taiwan, has chosen Changhua County as the home court. This report’s objective was to explore the localization and home business strategies of professional basketball games and to summarize further and analyze the characteristics of the home business strategy of Formosa Dreamers to establish the foundation for the future development of home business sports events in Taiwan.
關鍵字ASEAN Basketball league;Taiwan basketball;Formosa dreamers;Home marketing;Fan identity
語言英文
ISSN1029-3132
期刊性質國外
收錄於TSSCI;ESCI;
產學合作
通訊作者Fong-Jia Wang
審稿制度
國別中華民國
公開徵稿
出版型式,電子版
相關連結
SDGs
  • 良好健康和福祉,產業創新與基礎設施,永續城市與社區
Google+ 推薦功能,讓全世界都能看到您的推薦!