| Exploring the localization and home business strategies of the professional sports team -Formosa Dreamer case study | |
|---|---|
| 學年 | 110 |
| 學期 | 1 |
| 出版（發表）日期 | 2021-09-01 |
| 作品名稱 | Exploring the localization and home business strategies of the professional sports team -Formosa Dreamer case study |
| 作品名稱（其他語言） | |
| 著者 | Yu-Cheng Lu; Chia-Huei Hsiao; Ming-Tsung Shih; Wen Yen-Chieh; Fong-Jia Wang |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Asia Pacific Management Review, 26(3), 120-128. |
| 摘要 | Professional sport is one of the essential core industries for the development of the sports industry, divided into two categories: team and individual sports. The main development feature of professional basketball is to compete through the home-and-away system’s operation and establish a good emotional foundation with the residents through the home operation, which in turn creates recognition and support for the team and enhances the profits of the basketball organization. In recent years, Southeast Asia has developed a multinational professional basketball league, which covers nine countries. The “Formosa Dreamers” professional basketball team, a joint venture of Chinese entrepreneurs and has become the first professional basketball team in Taiwan, has chosen Changhua County as the home court. This report’s objective was to explore the localization and home business strategies of professional basketball games and to summarize further and analyze the characteristics of the home business strategy of Formosa Dreamers to establish the foundation for the future development of home business sports events in Taiwan. |
| 關鍵字 | ASEAN Basketball league;Taiwan basketball;Formosa dreamers;Home marketing;Fan identity |
| 語言 | en |
| ISSN | 1029-3132 |
| 期刊性質 | 國外 |
| 收錄於 | TSSCI ESCI Scopus |
| 產學合作 | |
| 通訊作者 | Fong-Jia Wang |
| 審稿制度 | 是 |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119937 ) |
| SDGS | 良好健康和福祉,產業創新與基礎設施,永續城市與社區 |
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