The development and validation of an instrument for measuring market demand factors associated with sports training tourism for sports teams
學年 109
學期 1
出版（發表）日期 2020-09-24
作品名稱 The development and validation of an instrument for measuring market demand factors associated with sports training tourism for sports teams
作品名稱（其他語言）
著者 Fong Jia Wang; Kim Wai Raymond Sum; Chun On Johnny Wong; Chih Fu Cheng
單位
出版者
著錄名稱、卷期、頁數 Asia Pacific Journal of Tourism Research 26(1), p.30-43
摘要 Training camps or exchange visits offered to schools and sports clubs in various team sports have attracted considerable attention in terms of their commercial value. The purpose of this study was to construct, develop and validate a Scale of Market Demand (SMD) associated with overseas sports training program. Based on the literature review, four factors were identified that may influence the decision of sports teams to participate in overseas sports training programs. The instrument appeared to be reliable and valid to measure the market demand of sports training tourism.
關鍵字 Instrument development;market demand;sports training tourism
語言 en
ISSN 1741-6507
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119909 )

SDGS 優質教育,負責任的消費與生產