教師資料查詢 | 類別: 期刊論文 | 教師: 王豐家 WANG FONG-JIA (瀏覽個人網頁)

標題:Development of Sustainable Marathon Running: The Consumer Socialization Perspective
學年
學期
出版(發表)日期2020/09/21
作品名稱Development of Sustainable Marathon Running: The Consumer Socialization Perspective
作品名稱(其他語言)
著者Chia-Huei Hsiao; Fong-Jia Wang; Yu-Cheng Lu
單位
出版者
著錄名稱、卷期、頁數Sustainability 12(18), 7776
摘要The authors attempt to explain why the generally accepted models built on consumer socialization theory do not sufficiently capture supporting consumer socialization behavior. According to marketing literature, social interaction may influence consumer behavior. The purpose of this study is to understand the behavior of consumers engaged in marathon running. The authors use three types of consumer socialization constructed factors (intergenerational influences, peer influences, and traditional media) and examine their effects on event conformity. A total of 299 marathon runners who were runners in one or more marathon running responded to the survey. The findings highlight social interaction as an influence on the consumer behavior of those engaged in marathon running. Meanwhile, our support conformity moderated the relationship between the intergenerationally influenced and marathon running behavior in marathon events. The authors emphasize the importance of reflecting on different relationships (consumer-related skills, knowledge, and attitudes) in understanding supporting consumer socialization behavior.
關鍵字intergenerational influences;peer influences;conformity;social media;social networks
語言英文
ISSN2071-1050
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別瑞士
公開徵稿
出版型式,電子版
相關連結
SDGs
  • 良好健康和福祉,優質教育,負責任的消費與生產
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