Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities
學年 108
學期 2
出版（發表）日期 2020-05-01
作品名稱 Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities
作品名稱（其他語言）
著者 Chu-Ching Wang; Li-Ren Yang; Hsiu-Chen Chuang
單位
出版者
著錄名稱、卷期、頁數 International Journal of Services Technology and Management 26(6)
摘要 Conceptualising implementation of cloud platform in the new product development (NPD) context is still rudimentary. The primary objective of this study was to investigate the relationships among implementation of cloud platform, customer relationship management (CRM), innovation capabilities, and NPD performance. This study empirically investigated a sample of NPD projects in the Taiwanese high-tech industry. The structural equation modelling (SEM) approach was used to validate the research model. The findings indicate that implementation of cloud platform is associated with level of customer relationship management. In addition, these analyses suggest that customer relationship management has a positive effect on innovation capabilities. Finally, innovation capabilities contribute significantly to NPD performance.
關鍵字 cloud platform; customer relationship management; CRM; innovation capability; new product development; NPD
語言 en
ISSN 1741-525X
期刊性質 國外
收錄於 EI
產學合作
通訊作者
審稿制度 是
國別 CHE
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/121052 )