教師資料查詢 | 類別: 期刊論文 | 教師: 莊秀禎 Chuang, Hsiu-chen (瀏覽個人網頁)

標題:Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities
學年
學期
出版(發表)日期2020/05/01
作品名稱Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities
作品名稱(其他語言)
著者Chu-Ching Wang; Li-Ren Yang; Hsiu-Chen Chuang
單位
出版者
著錄名稱、卷期、頁數International Journal of Services Technology and Management 26(6)
摘要Conceptualising implementation of cloud platform in the new product development (NPD) context is still rudimentary. The primary objective of this study was to investigate the relationships among implementation of cloud platform, customer relationship management (CRM), innovation capabilities, and NPD performance. This study empirically investigated a sample of NPD projects in the Taiwanese high-tech industry. The structural equation modelling (SEM) approach was used to validate the research model. The findings indicate that implementation of cloud platform is associated with level of customer relationship management. In addition, these analyses suggest that customer relationship management has a positive effect on innovation capabilities. Finally, innovation capabilities contribute significantly to NPD performance.
關鍵字cloud platform; customer relationship management; CRM; innovation capability; new product development; NPD
語言英文
ISSN1741-525X
期刊性質國外
收錄於EI;
產學合作
通訊作者
審稿制度
國別瑞士
公開徵稿
出版型式,電子版,紙本
SDGs
Google+ 推薦功能,讓全世界都能看到您的推薦!