教師資料查詢 | 類別: 期刊論文 | 教師: 阮聘茹 Juan, Pin-ju (瀏覽個人網頁)

標題:A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers
學年
學期
出版(發表)日期2020/12/01
作品名稱A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers
作品名稱(其他語言)
著者Shin-Yi Lin; Pin-Ju Juan; Sheng-Wei Lin
單位
出版者
著錄名稱、卷期、頁數Sustainability 12(22), 9366
摘要Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.
關鍵字smartphone application;technology acceptance model;foreign independent traveler;information search behaviors
語言英文(美國)
ISSN2071-1050
期刊性質國外
收錄於SCI;SSCI;EI;
產學合作
通訊作者Shin-Yi Lin
審稿制度
國別瑞士
公開徵稿
出版型式,電子版
相關連結
SDGs
  • 優質教育,尊嚴就業與經濟發展,產業創新與基礎設施
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