Maximum or minimum? Strategic patterns of the lodging industry
學年 107
學期 2
發表日期 2019-03-15
作品名稱 Maximum or minimum? Strategic patterns of the lodging industry
作品名稱（其他語言）
著者 Shih-Chuan Lin; Michael Sykuta
作品所屬單位
出版者
會議名稱 The 83rd Annual Meeting of the Midwest Economics Association
會議地點 St. Louis, USA
摘要 This study uses the data from the Texas Comptroller of Public Accounts in 2010-2017 to examine the joint choices of geographic location and product positioning (or brand) by multi-unit operators. Assuming the geographic location is dominant, multi-unit owners will structure their portfolios of establishments to be geographically differentiated while choosing less differentiated brands. Alternatively, if the product positioning is dominant, multi-unit owners will locate their establishments near one another in a geographic space while choosing highly differentiated brands. Our empirical findings are consistent with the theoretical prediction from the two-dimension Hotelling model, which implies a max-min (min-max) equilibrium.
關鍵字 Multiunit owners;two-dimensional model;horizontal differentiation;vertial differentiation;location choice
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20190315~20190317
通訊作者
國別 USA
公開徵稿
出版型式
出處
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/117487 )

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