The effect of franchising on the performance of hotel segments
學年 107
學期 1
發表日期 2018-11-01
作品名稱 The effect of franchising on the performance of hotel segments
作品名稱(其他語言)
著者 Shih-Chuan Lin; Matthew Sveum; Michael Sykuta
作品所屬單位
出版者
會議名稱 55th Missouri Valley Economic Association's Annual Meeting
會議地點 Memphis, USA
摘要 This study accesses the establishment data from the Census of Retail Trade (CRT) to examine how the effect of franchising influences the performance of hotel segments across all identifiable hotels in the United States in the aggregate, as well as each individual quality segment. First, the findings indicate that franchising is associated with higher performance both with and without controlling the franchise status. Second, the results imply that the effects of franchising and multi-unit franchising have differential benefits based on the product quality attributes. Our results further suggest that previous studies examining franchising way have overlooked these differences.
關鍵字 Franchising;Hotel;Organizational Economics;Firm Performance
語言 en_US
收錄於
會議性質 國際
校內研討會地點
研討會時間 20181101~20181103
通訊作者
國別 USA
公開徵稿
出版型式
出處
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機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/117648 )

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