A Gender-Difference Study of Hot-Spring Hotels Revisit Intention
學年 106
學期 2
發表日期 2018-07-09
作品名稱 A Gender-Difference Study of Hot-Spring Hotels Revisit Intention
作品名稱（其他語言）
著者 Juan, Pin-Ju; Juan, Peng-Yu; Shin-Yi Lin; Yi-Shan Chen
作品所屬單位
出版者
會議名稱 ISER 396th International Conference on Advances in Business Management and Information Science.
會議地點 Saint Petersburg, Russia
摘要 This study population hot-spring hotel tourists who were Taiwan residents and took a vacation at Jiaosi Township from May 7, 2015 to May 23, 2015. The survey instruments were using convenience samples way to ask tourists help us to fill in the questionnaire and got 400 usable surveys. The results are as follows: 1.Gender show significant difference among perceived value, satisfaction and revisit intention. 2. Service quality and perceived valuehave been shown to be positively correlated with one another. 3. Service quality and satisfaction have been shown to be positively correlated with one another. 4. Service quality and revisit intention appear to be highly related. 5. Perceived value and satisfaction were strongly positively correlated. 6. Perceived value was shown significantly related to revisit intention. 7. Satisfaction was shown significantly related to revisit intention.
關鍵字 Gender;Hot-Spring Hotel;Perceived Value;Satisfaction;Revisit Intention
語言 en
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20180709~20180710
通訊作者
國別 RUS
公開徵稿
出版型式
出處 Proceedings of ISER 135 th International Conference, Saint Petersburg, Russian Federation, 9 th -10 th July 2018
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/116625 )