教師資料查詢 | 類別: 期刊論文 | 教師: 張瑋倫 Chang Wei-lun (瀏覽個人網頁)

標題:Coopetition Under Alliance? Applying Awareness-Motivation-Capability Competitive Dynamics Perspective
學年
學期
出版(發表)日期2016/10/27
作品名稱Coopetition Under Alliance? Applying Awareness-Motivation-Capability Competitive Dynamics Perspective
作品名稱(其他語言)
著者Wei-Lun Chang; Chia-Ling Chiu
單位
出版者
著錄名稱、卷期、頁數Journal of Business Economics and Management 17(5), p.701-716
摘要Airline companies join airline alliances to cope with the high level of competition in the airline industry. However, pressure within an alliance is substantial. This study used competitor mapping and awareness-motivation-capability competitive dynamics to analyze airline alliances. The results revealed that alliances compete to recruit airline companies, and the power differences in the alliances are considerable; only a few of the airline companies within the alliance possess power. In addition, we interviewed 2 senior managers to confirm the results of the analysis. A detailed content analysis was performed to test each hypothesis. The findings revealed that companies with low market commonality and high resource similarity can cooperate through resource allocation. We also discovered that the main competitive action was derived from disallowing local airline companies to join an alliance. Leading companies in the alliance generally negotiated for the entire alliance indirectly. This research suggests that companies cooperate not only to control cost but also to increase service quality.
關鍵字coopeition;awareness-motivation-capability;competitive dynamics;competitive mapping;service alliance;strategic management
語言英文(美國)
ISSN
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別立陶宛
公開徵稿
出版型式,電子版
相關連結
SDGs
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