Coopetition Under Alliance? Applying Awareness-Motivation-Capability Competitive Dynamics Perspective
學年 105
學期 1
出版（發表）日期 2016-10-27
作品名稱 Coopetition Under Alliance? Applying Awareness-Motivation-Capability Competitive Dynamics Perspective
作品名稱（其他語言）
著者 Wei-Lun Chang; Chia-Ling Chiu
單位
出版者
著錄名稱、卷期、頁數 Journal of Business Economics and Management 17(5), p.701-716
摘要 Airline companies join airline alliances to cope with the high level of competition in the airline industry. However, pressure within an alliance is substantial. This study used competitor mapping and awareness-motivation-capability competitive dynamics to analyze airline alliances. The results revealed that alliances compete to recruit airline companies, and the power differences in the alliances are considerable; only a few of the airline companies within the alliance possess power. In addition, we interviewed 2 senior managers to confirm the results of the analysis. A detailed content analysis was performed to test each hypothesis. The findings revealed that companies with low market commonality and high resource similarity can cooperate through resource allocation. We also discovered that the main competitive action was derived from disallowing local airline companies to join an alliance. Leading companies in the alliance generally negotiated for the entire alliance indirectly. This research suggests that companies cooperate not only to control cost but also to increase service quality.
關鍵字 coopeition;awareness-motivation-capability;competitive dynamics;competitive mapping;service alliance;strategic management
語言 en_US
ISSN
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 否
國別 LTU
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/115487 )