A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator
學年 106
學期 1
申請日期 2017-08-01
得獎人員 廖述賢 LIAO SHU-HSIEN
得獎論文名稱 A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator
得獎等級 0
所屬類別 0
出版者 International Journal of Services Technology and Management 21(1-3), p.111-126
研究獎勵類別 5
備註
發表日期 2015-01-01