How a training institute acquires learner satisfaction and loyalty under economic recession
學年 102
學期 2
出版（發表）日期 2014-02-01
作品名稱 How a training institute acquires learner satisfaction and loyalty under economic recession
作品名稱（其他語言）
著者 Ho, Li-An; Kuo, Yen-Ku; Kuo, Tsung-Hsien
單位
出版者
著錄名稱、卷期、頁數 Total Quality Management & Business Excellence 25(1-2), p.158-174
摘要 For training institutes to be competitive in a customer-driven market, they must learn to satisfy their learners by knowing how to foster positive learning experiences. The present study proposes an adult learning model that views (1) motivation, (2) learning barriers and (3) perceived classroom climate as critical factors that (4) promote learner satisfaction and (5) stimulate learner loyalty towards a training institute. Sample data, collected from adult learners (n = 629) who participated in finance courses offered in a financial education context, were analysed using structural equation modelling. Results show that motivation, barrier and classroom climate are critical elements for a positive learning experience. Specifically, classroom climate has a direct impact on both learner satisfaction and loyalty. In addition, motivation and barriers influence learner loyalty indirectly through perceived satisfaction, indicating that it is crucial for training institutes to attempt various methods to enhance or retain learners' satisfaction towards an institute in conjunction with fostering learning motivation, resolving learning conflicts, and maintaining a positive learning environment.
關鍵字 motivation;barriers;classroom climate;satisfaction;professional development;training institute
語言 en
ISSN 1478-3371 1478-3363
期刊性質 國外
收錄於 SCI EI
產學合作
通訊作者 Ho, Li-An
審稿制度 否
國別 GBR
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110532 )