Eco-labeling, Visioning, and Integration
學年 103
學期 1
發表日期 2014-08-06
作品名稱 Eco-labeling, Visioning, and Integration
作品名稱（其他語言）
著者 Chen, Chi-Hsiang; Chen, Hsiao-yin
作品所屬單位
出版者
會議名稱 4th Global Chinese Management Studies Conference 2014
會議地點 Singapore
摘要 China recently became the second largest economy and is increasingly playing an important and influential role in the global economy. Eco-labeled products will be of importance as natural resources grow scarcer and environmental concerns increase; however, there is still a question mark over whether eco-labeled product enhances the competitive advantage of a fi rm. An important development in China is the improvement of its commodity inspection system, which is primarily concerned with eco-labeled products. China is working hard to set strict commodity standards for all governmental institutions, private enterprises, and NPOs that manufacture eco-labeled products. Although optimal integration is widely recognized as essential to achieving good business performance, this goal is unlikely to be realized unless all involved parties share a product vision. This chapter represents the possible benefits and effects of actions consistent with shared vision and integrative capabilities on eco-labeled product marketing performance particularly in the China region. The total sample size was 203 respondents. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used for statistical analysis. The results demonstrate that shared vision and integrative capabilities correlate positively with eco-labeled product marketing performance; however, shared vision does not have a positive correlation with integrative capabilities. Moreover, this chapter provides a framework for the management of marketing activities on ecolabels and closes with a discussion of the theoretical and practical implications of the research findings.
關鍵字 China;Eco-labeled product;Natural resource;Integrative capabilities;Shared vision;SEM;CFA
語言 en
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20140806~20140807
通訊作者
國別 SGP
公開徵稿
出版型式
出處 Diversity of Managerial Perspectives from Inside China, p.161-177
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110486 )