Toward Understanding the Cliques of Opinion Spammers with Social Network Analysis
學年 105
學期 1
發表日期 2016-08-18
作品名稱 Toward Understanding the Cliques of Opinion Spammers with Social Network Analysis
作品名稱（其他語言）
著者 Chih-Chien Wang; Min-Yuh Day; Yu-Ruei Lin
作品所屬單位
出版者
會議名稱 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2016)
會議地點 San Francisco, California, USA
摘要 Consumer generated product reviews are considered as more persuasive than commercial advertising, and are now an important message source to make purchase decision. Nevertheless, firms may purposely hire spammers to create fake reviews to promote their products and to demote products of their competitors. To create the opinion majority, firms may hire a group of spammers rather than just one or few individual spammers to write fake reviewers. These spammers may act as a group to support other spammers to create a social consensus or majority of opinions. In the study, we attempt to adopt a real case to analyze the social network of spammers by K-core and Clique analysis. Our research results show that the social connection among spammers is stronger than that among non-spammers. Moreover, K-cores and cliques can be used as cues to identify spammers.
關鍵字 spammer;opinion spam;spammer community;social network analysis;k-core;clique
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20160818~20160821
通訊作者 Chih-Chien Wang
國別 USA
公開徵稿
出版型式
出處 Proceedings of the 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2016)
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/108797 )