Service brand and customer attire: A genetic algorithm approach
學年 104
學期 1
出版（發表）日期 2015-12-01
作品名稱 Service brand and customer attire: A genetic algorithm approach
作品名稱（其他語言）
著者 Wei-Lun Chang; Hui-Chi Chang; Osmud Rahman; Carol Hsu
單位
出版者
著錄名稱、卷期、頁數 International Journal of Fashion Design, Technology and Education 8(3), pp.194-205
摘要 The service industry has given increasing attention to the significance of brand building. In order to understand and examine the relationships among service experience, perceived brand image and clothing choice, a literature-based conceptual model was developed and genetic algorithm approach was employed. Empirical data were collected from two steakhouses in Taiwan. The results of this study reported how clothing could be used and perceived in a social setting – restaurant. Our findings offer new insights and implications to service brand managers and frontline service employees on the areas of customer perceptions and expectations towards the brand through their clothing choices. In addition, practical strategies for constructing brand personality and customer service were recommended.
關鍵字 clothing choice;service experience;brand personality;Taiwan;genetic algorithm
語言 en
ISSN 1754-3274
期刊性質 國外
收錄於
產學合作
通訊作者 Osmud Rahman
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/108410 )