Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods
學年 104
學期 2
出版（發表）日期 2016-03-01
作品名稱 Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods
作品名稱（其他語言）
著者 曹銳勤; 陳怡妃; 陳胤橙; Ruey-Chyn Tsaur; I-Fei Chen; Yin-Cheng Chen
單位
出版者
著錄名稱、卷期、頁數 International Journal of Information and Management Science 27(1), p.41-60
摘要 The iPhone introduced an innovative multi-touch interface to satisfy customers’ attractive requirements. Thereafter, most smartphone manufacturers begin to mimic this innovation in their new generation products for a dramatically increasing demand market. Although the smartphone market includes many types and functions of products, there are no smart- phone selection methods to support customers to select an effective smartphone. In order to cope with such a problem, this paper proposes a multi-criteria selection method to evaluate operating systems and hardware and software specifications using AHP and SMART-ROC, respectively. For illustration, this paper uses the proposed methods to analyze the customer utility and benefit-cost of 24 popular smartphones in the market. The results show that the most popular smartphone does not have the best cost-benefit. This paper suggests customers select smartphones by referring to the cost-benefit approach except when they are looking for a communications product for a special purpose.
關鍵字 Smartphone;AHP;SMART-ROC;cost-benefit analysis
語言 en
ISSN 1017-1819
期刊性質 國內
收錄於 TSSCI EI
產學合作
通訊作者
審稿制度 否
國別 TWN
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/110139 )