教師資料查詢 | 類別: 會議論文 | 教師: 曹銳勤 RUEY-CHYN TSAUR (瀏覽個人網頁)

標題:Word of Mouth, System Service, Green Conscious, Brand Impression and User Purchasing Analysis for Reused iPhone Market
學年
學期
發表日期2016/05/14
作品名稱Word of Mouth, System Service, Green Conscious, Brand Impression and User Purchasing Analysis for Reused iPhone Market
作品名稱(其他語言)
著者Lin, Ya-Chu; Tsaur, Ruey-Chyn
作品所屬單位
出版者
會議名稱International Conference in Management Sciences and Decision Making
會議地點Tamkang University, Taiwan
摘要Rapid technology innovation has vastly shortened new product lifecycles and causes changes in consumers’ purchasing behavior. To maintain their competitive advantages, most companies try to come out with new and innovative functions for their products so as to satisfy the ever-changing appetites of consumers. These actions increase the obsolescence rates of older generation smartphones. We believe that refurbished smartphones can be reused and sold in the secondary market to ensure a sustainable environment. Using both theoretical and empirical methods, we conducted a purchasing analysis of the iPhone secondary market using brand impression, word of mouth marketing, green consciousness, and system service as factors. This study utilized AMOS software to analyze 400 16-item questionnaires that use a 5-point Likert scale. Results obtained showed that brand impression, word of mouth marketing, green consciousness and system service significantly affect consumers’ willingness to purchase. We suggest that sellers should use internet, media and word of mouth to stimulate consumers’ desire to purchase.
關鍵字Smartphone;Brand impression;Green conscious;Word of mouth;System service
語言英文
收錄於
會議性質國際
校內研討會地點淡水校園
研討會時間20160514~20160514
通訊作者
國別中華民國
公開徵稿
出版型式
出處Proceedings of International Conference in Management Sciences and Decision Making
相關連結
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