To Explore the Social Psychological Factors Influencing Outcomes of Health Websites
學年 100
學期 2
出版（發表）日期 2012-06-01
作品名稱 To Explore the Social Psychological Factors Influencing Outcomes of Health Websites
作品名稱（其他語言）
著者 Lee, Hsu-Hua; Yang, Tsau-Tang; Tsai, Chung-Hung
單位
出版者
著錄名稱、卷期、頁數 Advanced Science Letters 13(1), pp.774-779
摘要 A health website is a health communication channel, as well as a corporate image to online customers. Reliable and popular health websites can provide customers with general healthcare information, and further reinforce hospital-customer relationships. This study examines the effect of three social psychological factors (perceived benefit, perceived interactivity, and perceived trust) on health website outcomes (web usage, web satisfaction, and web loyalty). Structural equation modeling reveals that these three social psychological factors determine web usage, which in turn influences web satisfaction and loyalty. Besides, two social psychological factors (perceived benefit, and perceived interactivity) have significant effects on web usage. Meanwhile, web usage and web satisfaction are both significant predictors of web loyalty. Further investigation reveals that social psychological factors have both direct and indirect influences on web outcomes. This study emphasizes the importance of social psychological factors in the progress towards success of health websites. These findings provide important implications for managers and developers of health websites, indicating that patients are not only web users with trust and information needs, but also customers with service and interaction needs.
關鍵字
語言 en_US
ISSN 1936-6612 1936-7317
期刊性質 國外
收錄於
產學合作
通訊作者
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/106028 )

SDGS 產業創新與基礎設施