Coopetition or Cooperation Under Alliance? AMC Competitive Dynamics Viewpoint
學年 104
學期 1
發表日期 2015-08-07
作品名稱 Coopetition or Cooperation Under Alliance? AMC Competitive Dynamics Viewpoint
作品名稱（其他語言）
著者 Wei-Lun chang
作品所屬單位
出版者
會議名稱 2015 Academy of Management Meeting
會議地點 Vancouver, BC, Canada
摘要 Airline companies join airline alliances to cope with the high level of competition in the airline industry. However, pressure within an alliance is substantial. Few previous studies have investigated alliance selection and dynamic competitive behavior. This study used competitor mapping and awareness-motivation-capability competitive dynamics to analyze airline alliances. The results revealed that alliances compete to recruit airline companies, and the power differences in the alliances are considerable; only a few of the airline companies within the alliance possess power. In addition, we interviewed 2 senior managers to confirm the results of the analysis. A detailed content analysis was performed to test each hypothesis. The results revealed that companies with low market commonality and high resource similarity can cooperate through resource allocation. The results also revealed that the main competitive behavior was derived from disallowing local airline companies to join an alliance. Leading companies in the alliance generally negotiated for the entire alliance indirectly. In addition, we suggest that companies cooperate not only to control cost concerns but also to increase service quality.
關鍵字
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20150807~20150811
通訊作者
國別 USA
公開徵稿
出版型式
出處 Proceeding of AOM annual conference
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/106455 )