教師資料查詢 | 類別: 期刊論文 | 教師: 張紘炬 Horng-jinh Chang (瀏覽個人網頁)

標題:The Study of Mobility Solution System Design on China Direct Selling Industry
學年
學期
出版(發表)日期2015/07/01
作品名稱The Study of Mobility Solution System Design on China Direct Selling Industry
作品名稱(其他語言)
著者Horng Jinh Chang; Ta-Ching Lee
單位
出版者
著錄名稱、卷期、頁數Open Journal of Social Sciences 3(7), pp.139-147
摘要The article designs a mobility solution for direct selling industry by smartphone. The design of the
mobility solution focuses on Mobile Learning (M-Learing) that assists the direct selling company
and direct sales to enhance their sales performance and company operation anytime and anywhere
with mobile smartphone. It also applies the key concept of enhancing the selling skill to familiar
with direct sell company’s product anytime. On the other hand, Mobile Learning can play a
role of standardization with multi-media contact. In the study, prototype systems were designed
with a set of smartphone user interfaces. The study selected two groups of participants: one used
existing learning content in personal computer, and another one used the same content with modified
format via smartphone, 300 people in total. The evaluation of the result found that there
were more than 80% of mobile solution participants getting higher scores in the evaluation of
learning result and 12 times higher visibility of product than traditional way on personal computer.
This is a proven mobile solution which can increase the performance of sales in direct selling industry.
關鍵字Direct Selling;M-Learning;Mobile Solution;Mobility;Sales Performance;Smartphone
語言英文(美國)
ISSN2327-5960
期刊性質國外
收錄於
產學合作
通訊作者李大經 Ta-Ching Lee
審稿制度
國別美國
公開徵稿
出版型式,電子版
相關連結
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