Prediction of members’ repurchase rates with time weight function
學年 102
學期 1
出版（發表）日期 2013-09-01
作品名稱 Prediction of members’ repurchase rates with time weight function
作品名稱（其他語言）
著者 Chen, Chun-Hao; Chiang, Rui-Dong; Wong, Yi-Hsin; Chu, Huan-Chen
單位 淡江大學資訊工程學系
出版者 Heidelberg: Springer
著錄名稱、卷期、頁數 Soft Computing 17(9), pp.1711-1723
摘要 Customer relationship management (CRM) leverages historical users’ behaviors to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. In this study, we are expected to predict the repurchase rates for the registered members at the specific category of e-shop. However, customers’ preferences change over time. To capture the preference drifts of the members, we propose a novel and simple time function to increase/decrease the weight of the old data in evaluating various members’ past behaviors. Then, we construct a repurchase index with time factor (RIT) model to effectively predict repurchase rates. The marketers of e-shop can thus target the members with high repurchase rates. Experimental results with a real dataset have demonstrated that this RIT model can be practically implemented and provide satisfactory results.
關鍵字 CRM customer profile; Time function; Concept drift; Repurchase rate prediction
語言 en
ISSN 1432-7643 1433-7479
期刊性質 國外
收錄於 SCI
產學合作
通訊作者 Chiang, Rui-Dong
審稿制度 否
國別 DEU
公開徵稿
出版型式 ,電子版,紙本
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