Green attributes for restaurants: What really matters to the U.S. consumers?
學年 103
學期 2
發表日期 2015-06-10
作品名稱 Green attributes for restaurants: What really matters to the U.S. consumers?
作品名稱（其他語言）
著者 Kwok, Linchi; Huang, Yung-Kuei; Hu, Lanlan
作品所屬單位 淡江大學國際觀光管理學系
出版者
會議名稱 The 13th APacCHRIE Conference in conjunction with 14th APF Conference
會議地點 Auckland, New Zealand
摘要 This study was designed to provide additional insight to literature and practices by identifying restaurants’ green attributes that are deemed most important to consumers and measuring the impact from consumers’ demographic backgrounds on their preferences among various green attributes for restaurants. A total of 382 useful questionnaires from the U.S. were analyzed with repeated measures ANOVA, post hoc comparisons, and multiple regressions. The findings suggest: (a) consumers in general value environment-focused attributes more than food- and administration-focused green attributes, (b) female consumers rate higher in all three categories of green attributes than male, (c) younger consumers value food-focused attributes more than older consumers, and (d) consumers’ educational and income levels do not affect their attitudes towards different green attributes for restaurants. Drawing from the results, restaurant managers will be able to allocate their efforts on green initiatives wisely according to the preferences of their target customers.
關鍵字 Consumers, Green, Restaurants, Sustainability, United States
語言 en_US
收錄於
會議性質 國際
校內研討會地點
研討會時間 20150610~20150613
通訊作者
國別 NZL
公開徵稿 Y
出版型式
出處
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機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/103309 )

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