Combing customer profiles for members' return visit rate predictions
學年 101
學期 2
出版(發表)日期 2013-02-01
作品名稱 Combing customer profiles for members' return visit rate predictions
作品名稱(其他語言)
著者 Chen, Chun-Hao; Chiang, Rui-Dong; Wong, Yi-Hsin; Chu, Huan-Chen
單位 淡江大學資訊工程學系
出版者 Kumamoto: ICIC International
著錄名稱、卷期、頁數 International Journal of Innovative Computing, Information and Control 9(2), pp.503-523
摘要 The major profit of companies in Taiwan is generated by online advertising and e-commerce. Effective advertising requires predicting how a user responds to an advertisement and then targeting (presenting the advertisement) to reflect users’ favor. As customers’ preferences may change over time, we take the different types of past behavior patterns of the registered members to capture concept drifts. Then, we combine the click preference index (CPI) and the preference drifts to propose a Behavioral Preference (BP) model, and to predict the members’ return visit rates in the specific category of the portal site. The marketers of the portal site can target the registered members with high return visit rates and design corresponding marketing strategies. The experimental results with a real dataset show that our model can effectively predict the registered members’ return visit rates.
關鍵字
語言 en
ISSN 1349-4198
期刊性質 國外
收錄於 EI
產學合作
通訊作者 Chiang, Rui-Dong
審稿制度
國別 JPN
公開徵稿
出版型式 ,紙本
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