An integrated approach for defining bicycle design factors with consideration of gender differences
學年 103
學期 2
出版（發表）日期 2015-03-01
作品名稱 An integrated approach for defining bicycle design factors with consideration of gender differences
作品名稱（其他語言）
著者 Hsu, Chang-Hsien; Ouyang, Liang-Yuh; Yang, Chun-Ming
單位 淡江大學管理科學學系
出版者 Olney: Inderscience Publishers
著錄名稱、卷期、頁數 International Journal of Industrial and Systems Engineering 19(3), pp.326-347
摘要 Quality function deployment (QFD) is an extremely effective method of determining customer requirements (CRs) and developing new products to meet those requirements. However, most of the previous research on QFD is focused on customers in general, and this approach has limited applicability in regards to enhancing customer satisfaction or gaining market share. This study develops a methodology integrating market segmentation theory, QFD, and fuzzy theory for developing a new bicycle with consideration to different CRs. Firstly, a market segmentation questionnaire is used to collect information regarding the emphasis customers place on various customer requirements. Secondly, the QFD is used to transform these CRs into engineering characteristics (ECs). Finally, to obtain the key EC values, the relevant crisp values were solved using fuzzy theory. The proposed approach provides the means by which businesses can identify key CRs and reduce areas of uncertainty in the period between production and sales. An illustrative example is given to demonstrate the application of the proposed approach at the end of this paper.
關鍵字 bicycle design;cycle design;market segmentation;quality function deployment;QFD;fuzzy logic;gender differences;customer requirements;design process
語言 en_US
ISSN 1748-5037
期刊性質 國外
收錄於 EI
產學合作
通訊作者 Yang, Chun-Ming
審稿制度 否
國別 GBR
公開徵稿
出版型式 ,電子版,紙本
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