| Behavioral scoring model for bank customers using data envelopment analysis | |
|---|---|
| 學年 | 97 |
| 學期 | 1 |
| 出版（發表）日期 | 2009-01-01 |
| 作品名稱 | Behavioral scoring model for bank customers using data envelopment analysis |
| 作品名稱（其他語言） | |
| 著者 | I-Fei Chen; Chi-Jie Lu; Tian-Shyug Lee; Chung-Ta Lee |
| 單位 | 管理科學學系暨研究所 |
| 出版者 | Journal of Data Analysis |
| 著錄名稱、卷期、頁數 | Studies in Computational Intelligence 214, p.99-104 |
| 摘要 | This study proposes a behavior scoring model based on data envelopment analysis (DEA) to classify the customers into the high contribution and low contribution customers. Then, the low contribution customers are examined by using the slack analysis of DEA model to promote their contributions. The experiment results showed that the proposed method can provide indeed directions for bank to improve the contribution of the low contribution customers, and facilitates marketing strategy development. |
| 關鍵字 | Data Envelopment Analysis;Efficiency Score;Credit Risk;Card Holder;Bank Customer |
| 語言 | en |
| ISSN | 1860-949X; 1860-9503 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | DEU |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/100833 ) |
| SDGS | 負責任的消費與生產 |
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