The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction
學年 103
學期 1
出版（發表）日期 2014-09-01
作品名稱 The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction
作品名稱（其他語言）
著者 Chen, Yu-Shan; Lin, Chang-Liang; Chang, Ching-Hsun
單位 淡江大學企業管理學系
出版者 Dordrecht: Springer Netherlands
著錄名稱、卷期、頁數 Quality & Quantity 48(5), pp.2411-2425
摘要 The study discusses the influence of greenwash on green word-of-mouth (green WOM) and explores the mediation roles of green perceived quality and green satisfaction. The research object of this study focuses on Taiwanese consumers who have the experience to purchase information and electronics products in Taiwan. This research utilizes structural equation modeling to undertake an empirical study. The results indicate that greenwash negatively affects green WOM. Besides, this paper proves that greenwash negatively impacts green perceived quality and green satisfaction which would positively influence green WOM. This study demonstrates that green perceived quality and green satisfaction mediate the negative relationship between greenwash and green WOM. It means that greenwash does not only have a directly negative effect on green WOM, but also have an indirectly negative effect on it via green perceived quality and green satisfaction. Thus, this study suggests that companies should decrease their greenwash behaviors and enhance their consumers’ green perceived quality and green satisfaction to increase their consumers’ green WOM.
關鍵字 Greenwash;Green word-of-mouth (green WOM);Green perceived quality;Green satisfaction;Green marketing
語言 en
ISSN 1573-7845
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Chang, Ching-Hsun
審稿制度 是
國別 NLD
公開徵稿
出版型式 ,電子版,紙本
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