The virtual movement and on-line communities: a case study of T-Rex event in Taiwan
學年 98
學期 2
發表日期 2010-07-18
作品名稱 The virtual movement and on-line communities: a case study of T-Rex event in Taiwan
作品名稱（其他語言）
著者 Hsu, Chuan-Yang
作品所屬單位 淡江大學大眾傳播學系
出版者
會議名稱 International Association for Media and Communication Research (IAMCR) 2010=2010年國際傳媒和傳播研究會
會議地點 Braga, Portugal
摘要 For the Taiwanese, the baseball is an important cultural symbol for constituting an imagined community. In this study, I will study one of major Taiwanese virtual movement events. In 2008, one of professional baseball teams—Dmedia T-Rex, involved a scandal. The authority issued a legal investigation on the Dmedia baseball players. The baseball fans also launched a virtual social movement to criticize the baseball’s managerial system. As Benedict Anderson (1983) recounts in imagined communities, abstract time, space and the abstract social, in which language replace the face-to-face relations of traditional communities, are successors to their concrete counterparts of tradition. This proposal is about studying the role of virtual movement and in construction of imagined communities in Taiwan. In the study I plan to discuss the possible effects of CMC on social movements in Taiwan. In theory, a common issue concerning with the Information Society theorists is: whether the utilization of CMC can be expected to generate new community networks or virtual extensions? Or, do the Internet social movement still need to mobilize participants to achieve these purposes of movements. In this controversy, Castells, for instance, argues that the social power of new information societies centers on the information infrastructure, which in turn constitutes the material foundation of culture. The Internet social movement could be viewed as a form of social organization in the Information Society. On the other hand, due to the social constraints, sociologists like Giddens emphasize the social structure, social classes or state power still exert sway in the formulation of culture (Nash, 2001).The main research question of research is to investigate how Internet movement groups exist on the virtual space. Dealing with the roles of Information Communication Technologies (ICT) in enacting a social construction, the study also explores how virtual movements, mediated by information technology, can facilitate or constrain the expansion of social bonds. In other words, the research focuses on how a baseball reform movement interacts with exercise in construction of imagined communities. Toward this end, the study will be composed of two parts. In the first half, with reference to social movement theory and foreign experience, I demonstrate the promise of information technology for aiding social movements. Based upon theoretical concepts and empirical findings, then, I will analyze the text of virtual movement. The empirical data will be collected from electronic discussion materials stored in PTT computer hosting service. These electronic contents will be analyzed using qualitative methods.
關鍵字
語言 en
收錄於
會議性質 國際
校內研討會地點
研討會時間 20100718~20100722
通訊作者
國別 PRT
公開徵稿 Y
出版型式 紙本
出處
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99962 )

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