Ready to accommodate emerging senior tourism and hospitality market? Younger generation’s perceptions about older adults and knowledge of aging
學年 102
學期 2
發表日期 2014-05-14
作品名稱 Ready to accommodate emerging senior tourism and hospitality market? Younger generation’s perceptions about older adults and knowledge of aging
作品名稱（其他語言）
著者 Tung, Yi-Fan, Alex; Liang, Jr-Shiuan, Emily
作品所屬單位 淡江大學國際觀光管理學系
出版者 National Kaohsiung University of Hospitality and Tourism
會議名稱 The 13th Asia Pacific Forum for Graduate Students Research in Tourism
會議地點 Kaohsiung, Taiwan
摘要 The study investigates university students’ perceptions about senior citizen and knowledge of aging via a mixed method approach. The qualitative evidence in this study suggests that younger generation in Taiwan tends to hold negative perceptions about the older adults and that, men are more likely to show negative perceptions than women. The quantitative evidence in this study indicates that younger generation in Taiwan has low level of aging knowledge. Negative perceptions about the senior citizen and low level of aging knowledge among younger generation present a challenge to accommodate the emerging senior tourist market in Taiwan.
關鍵字 Senior tourism and hospitality market; Knowledge of aging; Perceptions about older adult
語言 en_US
收錄於
會議性質 國際
校內研討會地點
研討會時間 20140514~20140516
通訊作者 Tung, Yi Fan
國別 TWN
公開徵稿 Y
出版型式 電子版
出處 Proceedings of the 13th Asia Pacific Forum for Graduate Students Research in Tourism
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99700 )

機構典藏連結