| Tourism image of 2010 Taipei international flora exposition | |
|---|---|
| 學年 | 102 |
| 學期 | 2 |
| 發表日期 | 2014-07-01 |
| 作品名稱 | Tourism image of 2010 Taipei international flora exposition |
| 作品名稱（其他語言） | |
| 著者 | Juan, Peng-Yu; Juan, Pin-Ju |
| 作品所屬單位 | 淡江大學國際觀光管理學系 |
| 出版者 | Asia Pacific Tourism Association |
| 會議名稱 | 20th Asia Pacific Tourism Association Annual Conference |
| 會議地點 | Ho Chi Minh City, Vietnam |
| 摘要 | This purpose of this study was to investigate the research on image of 2010 Taipei international flora exposition, tourism service quality toward behavioral intension as the researching object and through the empirical study could verify the relationship among the image of 2010 Taipei international flora exposition, service quality and behavioral intension. In this work, a structure questionnaire is used in an on-site interview with the visitors of 2010 Taipei international flora exposition and the statistic analysis including descriptive statistics, factor analysis, correlating analysis and regression analysis are adopted. |
| 關鍵字 | Event; Taipei International Flora Exposition;
 tourism image; satisfaction |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20140701~20140704 |
| 通訊作者 | 阮聘茹 |
| 國別 | VNM |
| 公開徵稿 | Y |
| 出版型式 | |
| 出處 | The Proceedings of the 20th Annual Conference of the Asia Pacific Tourism Association, pp.267 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99490 ) |
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