| Modeling Service Experience Optimism | |
|---|---|
| 學年 | 102 |
| 學期 | 1 |
| 發表日期 | 2013-08-15 |
| 作品名稱 | Modeling Service Experience Optimism |
| 作品名稱（其他語言） | |
| 著者 | 黃齡瑤; 張瑋倫 |
| 作品所屬單位 | 淡江大學企業管理學系 |
| 出版者 | |
| 會議名稱 | 19th Americas Conference on Information Systems (AMCIS) |
| 會議地點 | Chicago, USA |
| 摘要 | This research proposes a novel notion called “service experience optimism (SEO)” by combining the perception of positive and negative dimensions. There are two goals for this research; first one is to propose a novel model named “service experience optimism” to quantify the value of service experience. The second goal is to help firms adjust service operations based on customer perception. There are three positive factors and two negative factors to assess the value of a service experience, we use multi attribute utility theory (MAUT) to calculate the utility which customer feel at the service experience. The contribution of this research is SEO provide a concrete value of the perception of service experience to customer, and let customer to evaluate if the service is worth to go again. |
| 關鍵字 | |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20130815~20130817 |
| 通訊作者 | |
| 國別 | |
| 公開徵稿 | Y |
| 出版型式 | 電子版 |
| 出處 | |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99202 ) |
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