| Service Alliance in Competition: A Game Theory Perspective | |
|---|---|
| 學年 | 102 |
| 學期 | 1 |
| 發表日期 | 2013-08-15 |
| 作品名稱 | Service Alliance in Competition: A Game Theory Perspective |
| 作品名稱（其他語言） | |
| 著者 | 張瑋倫; 邱家鈴; 容健芳 |
| 作品所屬單位 | 淡江大學企業管理學系 |
| 出版者 | Association for Information Systems |
| 會議名稱 | 19th Americas Conference on Information Systems (AMCIS) |
| 會議地點 | Chicago, USA |
| 摘要 | This research focuses on services based on alliance and devises a novel concept called service alliance. Service alliance uses service as the unit that companies can exchange, furnish, and share services in the alliance. Service alliance emphasizes on the representation and exchange for value of single service from an individual company. This research utilizes game theory to discuss the best action of service alliance in competition. We use airline industry as the example and expect to contribute to any service industry. The results show that four strategies are similar to the process from competition to cooperation. The best case is that the members in the alliance co-fund a new service team to serve all members. We hope the proposed concept can be applied to all service industry and create a new operation model for alliance. |
| 關鍵字 | |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20130815~20130817 |
| 通訊作者 | |
| 國別 | USA |
| 公開徵稿 | Y |
| 出版型式 | 電子版 紙本 |
| 出處 | |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99200 ) |
GoogleAnalytics