A pilot study of the Interface Design of Cross-Cultural Web sites Through the Usability Testing of Multilanguage Web sites and the Preferences of Taiwanese and American Users
學年 102
學期 2
出版（發表）日期 2014-07-01
作品名稱 A pilot study of the Interface Design of Cross-Cultural Web sites Through the Usability Testing of Multilanguage Web sites and the Preferences of Taiwanese and American Users
作品名稱（其他語言）
著者 Ku, David Tawei; Chang, Chia-Chi
單位 淡江大學教育科技學系
出版者 Chesapeake: Association for the Advancement of Computing in Education
著錄名稱、卷期、頁數 Journal of Educational Multimedia and Hypermedia 23(3), pp.271-290
摘要 By conducting usability testing on a multilanguage Web site, this study analyzed the cultural differences between Taiwanese and American users in the performance of assigned tasks. To provide feasible insight into cross-cultural Web site design, Microsoft Office Online (MOO) that supports both traditional Chinese and English and contains an almost identical interface design between the two language environments, was investigated. The results indicate that no substantial difference in the use of MOO existed between Taiwanese and American users. Both groups tend to use the search function to find information and locate unknown functions, and did not the menu directly. Moreover, the Taiwanese and American users exhibited similar interface design and color preferences when using the Web site. However, differences in user preferences regarding the motion elements and style of the buttons were apparent. Suggestions for cross-cultural Web site design and the direction of future research are discussed in this work.
關鍵字
語言 en_US
ISSN 1055-8896
期刊性質 國外
收錄於
產學合作
通訊作者 Ku, David Tawei
審稿制度 是
國別 USA
公開徵稿
出版型式 ,紙本
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