A Three-Stage Model FOR Smart Phone Use Antecedents
學年 102
學期 2
出版（發表）日期 2014-03-01
作品名稱 A Three-Stage Model FOR Smart Phone Use Antecedents
作品名稱（其他語言）
著者 Pan, Lee-Yun; Chang. Shih-Chi; Sun, Chia-chi
單位 淡江大學國際企業學系
出版者 Dordrecht: Springer Netherlands
著錄名稱、卷期、頁數 Quality & Quantity 48(2), pp.1107-1115
摘要 Due to the widespread use of smart phones with enhanced functions, telecom service providers Have responded in a variety of contexts but have yet to attract enough customers as expected. Few studies have been conducted to understand antecedents for using smart phone mobile services in Taiwan. To acquire a better understanding of why people use smart phone mobile services, we used focus groups to investigate the smart phone consumption decision process. This study combined existing theories, Unified Theory of Acceptance and Use of Technology (UTAUT), perceived playfulness, with new factors discovered through focus groups, to develop a three-stage model for smart phone use antecedents. This model can be adopted by related operators and companies as a foundation for setting business strategies and marketing programs, and also as a reference for other researchers to examine the relationships in the model.
關鍵字 Smartphone;Focus group;Perceived playfulness;Curiosity
語言
ISSN 0033-5177
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 NLD
公開徵稿
出版型式 電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99146 )

機構典藏連結
SDGS 優質教育,產業創新與基礎設施