| Greenwash and green trust: the mediation effects of green consumer confusion and green perceived risk | |
|---|---|
| 學年 | 102 |
| 學期 | 1 |
| 申請日期 | 2013-08-01 |
| 得獎人員 | 張敬珣 CHANG, CHING-HSUN |
| 得獎論文名稱 | Greenwash and green trust: the mediation effects of green consumer confusion and green perceived risk |
| 得獎等級 | 0 |
| 所屬類別 | 0 |
| 出版者 | Journal of Business Ethics |
| 研究獎勵類別 | 5 |
| 備註 | |
| 發表日期 | 2013-01-01 |