An Intelligent System for Effective Mobile Application Advertising
學年 102
學期 1
發表日期 2013-12-06
作品名稱 An Intelligent System for Effective Mobile Application Advertising
作品名稱（其他語言）
著者 Wu, Gene P.K.; Chen, Yi-Cheng; Zhu, Wen-Yuan; Chan, Keith C.C.
作品所屬單位 淡江大學資訊工程學系
出版者
會議名稱 2013 Conference on Technologies and Applications of Artificial Intelligence (TAAI 2013)
會議地點 Taipei, Taiwan
摘要 Due to the advance of big data and increasing availability of smartphones equipped with various sensors and networking capability, it provides new opportunities for innovating mobile application advertising services. Unlike Web, where cookies for identifying users store in web browsers, there is a challenge for mobile apps to track users so acquiring sufficient data for training from ideal sampling distribution is computationally and economically expensive. Thus, a massive-scale intelligent system for targeted mobile app display advertising is developed to capture data for the learning task and transfer extracted knowledge back to the target task. The proposed system is evaluated by real world data and deployed to an advertising agency, illustrating the practicability and applicability.
關鍵字 mobile app advertising;inductive learning;intelligent system;big data analytics
語言 en
收錄於
會議性質 國際
校內研討會地點
研討會時間 20131206~20131208
通訊作者
國別 TWN
公開徵稿 Y
出版型式 紙本
出處 Proceeding of Conference on Technologies and Applications of Artificial Intelligence (TAAI 2013)=第十八屆人工智慧與應用學術研討會論文集, pp. 353-354
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