An examination of key factors influencing bancassurance success – Taiwan and mainland China evidence | |
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學年 | 99 |
學期 | 1 |
出版(發表)日期 | 2011-01-01 |
作品名稱 | An examination of key factors influencing bancassurance success – Taiwan and mainland China evidence |
作品名稱(其他語言) | |
著者 | Fan, Chiang Ku; Cheng, Chen-Liang |
單位 | 淡江大學保險學系 |
出版者 | |
著錄名稱、卷期、頁數 | The Service Industries Journal 31(11), pp.1887-1902 |
摘要 | The aims of this paper are first, a search for the key factors that influence bancassurance operation in Taiwan and mainland China; second, explore the weight of each key success (critical) factor (KSF); and third, identify performance gaps typically measured as performance minus KSFs. This study adopts the analytical hierarchy process to construct a framework of KSFs of bancassurance. Then, the importance–performance analysis is applied to identify the performance of each KSF for bancassurance. The findings mean that the strategy maker can identify the weakness and strength of their bancassurance strategy, and allocate their resources accordingly. |
關鍵字 | bancassurance; analytical hierarchy process; Delphi study; key factor; importance–performance analysis |
語言 | en |
ISSN | 0264-2069; 1743-9507 |
期刊性質 | 國外 |
收錄於 | SSCI |
產學合作 | |
通訊作者 | Fan, Chiang Ku |
審稿制度 | 是 |
國別 | GBR |
公開徵稿 | |
出版型式 | 紙本 |
相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92637 ) |