An examination of key factors influencing bancassurance success – Taiwan and mainland China evidence
學年 99
學期 1
出版（發表）日期 2011-01-01
作品名稱 An examination of key factors influencing bancassurance success – Taiwan and mainland China evidence
作品名稱（其他語言）
著者 Fan, Chiang Ku; Cheng, Chen-Liang
單位 淡江大學保險學系
出版者
著錄名稱、卷期、頁數 The Service Industries Journal 31(11), pp.1887-1902
摘要 The aims of this paper are first, a search for the key factors that influence bancassurance operation in Taiwan and mainland China; second, explore the weight of each key success (critical) factor (KSF); and third, identify performance gaps typically measured as performance minus KSFs. This study adopts the analytical hierarchy process to construct a framework of KSFs of bancassurance. Then, the importance–performance analysis is applied to identify the performance of each KSF for bancassurance. The findings mean that the strategy maker can identify the weakness and strength of their bancassurance strategy, and allocate their resources accordingly.
關鍵字 bancassurance; analytical hierarchy process; Delphi study; key factor; importance–performance analysis
語言 en
ISSN 0264-2069; 1743-9507
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Fan, Chiang Ku
審稿制度 是
國別 GBR
公開徵稿
出版型式 紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92637 )

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