教師資料查詢 | 類別: 期刊論文 | 教師: 范姜肱 FAN CHIANG, KU (瀏覽個人網頁)

標題:A Comparison of Bancassurance and Traditional Insurer Sales Channels
學年
學期
出版(發表)日期2011/01/01
作品名稱A Comparison of Bancassurance and Traditional Insurer Sales Channels
作品名稱(其他語言)
著者Chang, Pang-Ru; Peng, Jin-Lung; Fan, Chiang Ku
單位淡江大學保險學系
出版者Basingstoke: Palgrave Macmillan Ltd.
著錄名稱、卷期、頁數The Geneva Papers on Risk and Insurance 36(1), pp.76-93
摘要Although various sales channels exist for insurance products, no existing research compares their sales efficiency. This study offers a comparison of bancassurance and traditional sales channels in Taiwan. Using a data envelopment analysis approach, this study first computes the efficiencies of bancassurance and traditional sales channels separately. The efficiency score of the traditional sales channel is significantly higher than that of a comparable bancassurance channel. Furthermore, the efficiency relationship between the bancassurance and the traditional sales channels is independent. These findings have significant implications for the insurance industry and ongoing research in this field.
關鍵字bancassuranceefficiencydata;envelopment;analysis
語言英文
ISSN1018-5895;1468-0440
期刊性質國外
收錄於SCI;
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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