A Comparison of Bancassurance and Traditional Insurer Sales Channels
學年 99
學期 1
出版（發表）日期 2011-01-01
作品名稱 A Comparison of Bancassurance and Traditional Insurer Sales Channels
作品名稱（其他語言）
著者 Chang, Pang-Ru; Peng, Jin-Lung; Fan, Chiang Ku
單位 淡江大學保險學系
出版者 Basingstoke: Palgrave Macmillan Ltd.
著錄名稱、卷期、頁數 The Geneva Papers on Risk and Insurance 36(1), pp.76-93
摘要 Although various sales channels exist for insurance products, no existing research compares their sales efficiency. This study offers a comparison of bancassurance and traditional sales channels in Taiwan. Using a data envelopment analysis approach, this study first computes the efficiencies of bancassurance and traditional sales channels separately. The efficiency score of the traditional sales channel is significantly higher than that of a comparable bancassurance channel. Furthermore, the efficiency relationship between the bancassurance and the traditional sales channels is independent. These findings have significant implications for the insurance industry and ongoing research in this field.
關鍵字 bancassuranceefficiencydata;envelopment;analysis
語言 en
ISSN 1018-5895 1468-0440
期刊性質 國外
收錄於 SCI
產學合作
通訊作者
審稿制度 否
國別 GBR
公開徵稿
出版型式 ,電子版,紙本
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