| A Comparison of Bancassurance and Traditional Insurer Sales Channels | |
|---|---|
| 學年 | 99 |
| 學期 | 1 |
| 出版（發表）日期 | 2011-01-01 |
| 作品名稱 | A Comparison of Bancassurance and Traditional Insurer Sales Channels |
| 作品名稱（其他語言） | |
| 著者 | Chang, Pang-Ru; Peng, Jin-Lung; Fan, Chiang Ku |
| 單位 | 淡江大學保險學系 |
| 出版者 | Basingstoke: Palgrave Macmillan Ltd. |
| 著錄名稱、卷期、頁數 | The Geneva Papers on Risk and Insurance 36(1), pp.76-93 |
| 摘要 | Although various sales channels exist for insurance products, no existing research compares their sales efficiency. This study offers a comparison of bancassurance and traditional sales channels in Taiwan. Using a data envelopment analysis approach, this study first computes the efficiencies of bancassurance and traditional sales channels separately. The efficiency score of the traditional sales channel is significantly higher than that of a comparable bancassurance channel. Furthermore, the efficiency relationship between the bancassurance and the traditional sales channels is independent. These findings have significant implications for the insurance industry and ongoing research in this field. |
| 關鍵字 | bancassuranceefficiencydata;envelopment;analysis |
| 語言 | en |
| ISSN | 1018-5895 1468-0440 |
| 期刊性質 | 國外 |
| 收錄於 | SCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92634 ) |
GoogleAnalytics