The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan
學年 92
學期 2
發表日期 2004-06-21
作品名稱 The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan
作品名稱（其他語言）
著者 Liao, Shu-Hsien; Chen, Yin-Ju
作品所屬單位 淡江大學經營決策學系
出版者 臺北縣淡水鎮 : 淡江大學
會議名稱 2004年兩岸管理科學暨經營決策學術研討會
會議地點 貴州省貴陽市, 中國
摘要 This paper presents a case study on the development and implementation of an executive information system using relational rules from relational database design and implementation. It is an approach to extract customer knowledge for sales management and marketing in a retailing mall in Taiwan. Customer knowledge from extraction is designed and maintained in the knowledge base in order to provide knowledge management capabilities to the case firm. In this regard, this research has begun to design and implement a executive information system using the relational database approach, including conceptual and logical database design in order to generate cross-selling and marketing proposals for sales management. The system process and analysis results are presented. In addition, discussion and future research are described. Thus, this study is not only the practical development of a executive information systems development, but also an academic research to explore retailing sales management based on database technology.
關鍵字 Executive information systems;Relational database management;Customer knowledge;Cross-selling;Sales management
語言 en
收錄於
會議性質 兩岸
校內研討會地點
研討會時間 20040621~20040621
通訊作者 Liao, Shu-Hsien
國別 CHN
公開徵稿 Y
出版型式
出處 2004年兩岸管理科學暨經營決策學術研討會論文集, pp.199-212
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