Beauty salon has been one of the most popular occasions where the service for physical care and mental relaxation for people is provided. It is one of the essential necessities that the beauty salons have to improve their business environment and service quality to be competitive and surviving under the increasing threats from many other related industries which are penetrating into the market served by beauty salons.Based on the consumers of beauty salons as the population, this research is to explore the effects of sense marketing and beautician marketing on the customer satisfaction from the perspective of consumers. Convenience sampling is used for data collection. Total 511 effective responding samples of survey were collected, which were analyzed with SPSS with the research results as below:1. During beauticians' service process, there exists a positive impact of customer-oriented service on the customer satisfaction, while there is a negative impact of product-oriented service on the customer satisfaction.2. There exists a positive impact of sense marketing on the overall customer satisfaction.3. Sense marketing is an intermediary of the relationship between beauticians sales behavior and customer satisfaction.