教師資料查詢 | 類別: 期刊論文 | 教師: 吳坤山 WU, KUN-SHAN (瀏覽個人網頁)

標題:Applying the extended theory of planned behavior to predict the intention of visiting a green hotel
學年
學期
出版(發表)日期2011/09/01
作品名稱Applying the extended theory of planned behavior to predict the intention of visiting a green hotel
作品名稱(其他語言)
著者Wu, Kun-Shan; Teng, Yi-Man
單位淡江大學企業管理學系
出版者Lagos: Academic Journals
著錄名稱、卷期、頁數African Journal of Business Management 5(17), pp.7579-7587
摘要The study herein describes the use of the extended theory of planned behavior (TPB), together with the additional variable of past behavior, to investigate the intentions of individuals to visit green hotels in Taiwan. The aims of the present study were threefold: i) to use the extended TPB to identify the factors that affect customers’ intentions to visit a green hotel; ii) to investigate the effect of past behavior on customers’ visiting intentions; and iii) to examine the mediating role of the variables of the TPB on the relationship between past behavior and the intention to visit a green hotel. Data collected from 250 face-to-face surveys confirmed the hypotheses of the present study and the findings of the current literature on this wider topic. The findings reveal that attitude, subjective norms, perceived behavioral control, and frequency of past behavior, all positively affect the intention of a customer to visit a green hotel. In addition, the influence of the frequency of past behavior on the intention to visit a green hotel, was partially mediated by the variables of the TPB. The findings show that the modified TPB may be used to understand behavioral intention in the context of visiting a green hotel. Some wider implications were also derived, both from a theoretical point of view and from a practical one, for managers in the hospitality industry.
關鍵字Green hotels; theory of planned behavior; attitude; subjective norms; behavioral intention; past behavior
語言英文
ISSN1993-8233
期刊性質國外
收錄於SSCI
產學合作
通訊作者
審稿制度
國別奈及利亞
公開徵稿
出版型式電子版
相關連結
SDGs
Google+ 推薦功能,讓全世界都能看到您的推薦!