教師資料查詢 | 類別: 專書單篇 | 教師: 張鈿富 Dian-fu Chang (瀏覽個人網頁)

標題:Assessing the perception of superstitions numbers and its effect on purchasing intentions
學年
學期
出版(發表)日期2012/12/01
作品名稱Assessing the perception of superstitions numbers and its effect on purchasing intentions
作品名稱(其他語言)
著者張鈿富; Chang, Dian-fu; Jiang, Yi-Sheng
單位淡江大學教育政策與領導研究所
出版者Singapore : World Scientific Publishing
著錄名稱、卷期、頁數Qualitative modeling in marketing and management, PP.379-390
摘要Numerous studies have indicated that the use of membership functions and fuzzy interval data are more realistic and suitable for social science research. This chapter designed a fuzzy questionnaire to calculate how much Chinese people care about the superstitious number ‘4’, and estimate their purchasing intentions and the price reduction that would induce them to purchase items featuring the number 4. The results from using fuzzy statistics and soft computing will more accurately reflect the intentions of consumers. In this chapter, the study found that Chinese respondents care about phone numbers containing the number four and fourth floors equally. Additionally, groups categorised according to age, ethnicity, religion, and education differed significantly in their perception of the superstitious number four.
關鍵字Fuzzy statistics, non-parametric test, superstitious number, purchasing intention
語言英文(美國)
ISBN9789814407717
相關連結
SDGs
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