教師資料查詢 | 類別: 會議論文 | 教師: 李俞麟LEE, YU-LIN (瀏覽個人網頁)

標題:A Study of professional baseball development in the World
學年99
學期2
發表日期2011/07/07
作品名稱A Study of professional baseball development in the World
作品名稱(其他語言)
著者Lee, Yu-lin; Shih, Chih-pin
作品所屬單位淡江大學體育事務處
出版者
會議名稱The 7th Asian Association for Sport Management Conference
會議地點Ulan Bator, Mongolia
摘要This study aims to explore the professional baseball history, development, and current situation in the U.S., Japan, Korea and Taiwan through intensive literature analysis, which includes the collection of related literature of baseball history, media relationships, players’ salaries, and number of patrons in these countries. Results showed that the U.S. is the origin of professional baseball. Throughout the longest development of 142 years with the earliest business investment in professional sports, players’ salaries and number of patrons exceed all other countries. Japan with its 90 years of history is classified as late developed country compared with the U.S. However, the earliest broadcasting ball games strengthens its succeed. After 1980, Korea and Taiwan established their professional baseball leagues. Compared to Taiwan, Korea has successfully improved number of patrons and players’ salaries. Although, the U.S. and Japan have experienced match-rigging and labor disputations, they can still reach record-high number of patrons and broadcasting rights. The reason these two leagues can be so successful is the league actively proposed the solution and a long-term management plan. Thus, the professional league in Taiwan should exemplify the experience of the U.S. and Japan to improve number of patrons to generate higher profit for a sustainable development of Taiwanese professional baseball league.
關鍵字sports industry, sport patrons, media broadcasting
語言英文(美國)
收錄於
會議性質國際
校內研討會地點
研討會時間20110707~20110710
通訊作者李俞麟
國別蒙古
公開徵稿Y
出版型式紙本
出處
相關連結
SDGs
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