The Effect of Corporate Environmental Commitment on Green Product Innovation
學年 100
學期 2
發表日期 2012-07-29
作品名稱 The Effect of Corporate Environmental Commitment on Green Product Innovation
作品名稱（其他語言）
著者 Chang, Ching-hsun
作品所屬單位 淡江大學企業管理學系
出版者
會議名稱 PICMET Conference 2012
會議地點 Canada, Vancouver
摘要 This study utilizes structural equation modeling (SEM) to explore the positive effects of corporate environmental commitment on green relationship learning and green human capital which are positively associated with green product innovation in the Taiwanese manufacturing industry. This study selects the external factor, green relationship learning, and the internal factor, green human capital, as two mediators, and discusses their mediation effects on the positive relationship between corporate environmental commitment and green product innovation. The results show that corporate environmental commitment is a driver of green relationship learning and green human capital. This study shows that corporate environmental commitment can positively affect green product innovation performance via the two mediators: green relationship learning and green human capital on the relationship.
關鍵字
語言 en
收錄於 EI
會議性質 國際
校內研討會地點
研討會時間 20120729~20120802
通訊作者 Chang, Ching-hsun
國別 CAN
公開徵稿 Y
出版型式 電子版
出處 PICMET 2012 Proceedings, pp.1144-1151
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/77972 )

機構典藏連結