| Fuzzy evaluating management performance and marketing strategy in community colleges | |
|---|---|
| 學年 | 101 |
| 學期 | 1 |
| 出版（發表）日期 | 2012-10-01 |
| 作品名稱 | Fuzzy evaluating management performance and marketing strategy in community colleges |
| 作品名稱（其他語言） | |
| 著者 | Lee, Yu-lan; Chang, Dian-fu; Wu, Berlin |
| 單位 | 淡江大學教育政策與領導研究所 |
| 出版者 | Kumamoto: ICIC International |
| 著錄名稱、卷期、頁數 | International Journal of Innovative Computing, Information & Control (IJICIC) 8(10B), pp.7405-7413 |
| 摘要 | Recently, worry about the worsening quality of community colleges has become public concerns in Taiwan. Within a high competitive marketing, the managers in community colleges have been expected for better performance in their teaching quality to attract potential students. This study aims to apply fuzzy measurement and propose an effective solution to improve the performance of community colleges. We design a fuzzy model to retrieve management features in community colleges and redene their performance indicators. The result reveals the important factors for better performance, which are measured by fuzzy, are enrollment, attendance, and satisfaction. Community colleges can select better marketing strategies to evaluate their curriculum design through students' needs using fuzzy measurement. |
| 關鍵字 | Performance management;Marketing strategy;Community colleges;Performance indicators |
| 語言 | en |
| ISSN | 1349-4198 |
| 期刊性質 | 國外 |
| 收錄於 | SCI EI |
| 產學合作 | |
| 通訊作者 | Chang, Dian-fu |
| 審稿制度 | 是 |
| 國別 | JPN |
| 公開徵稿 | |
| 出版型式 | ,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/77961 ) |
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