The mediating effect of website quality on Internet searching behavior
學年 100
學期 2
出版（發表）日期 2012-05-01
作品名稱 The mediating effect of website quality on Internet searching behavior
作品名稱（其他語言）
著者 Ho, Li-an; Kuo, Tsung-hsien; Lin, Binshan
單位 淡江大學教育科技學系
出版者 Elsevier
著錄名稱、卷期、頁數 Computers in Human Behavior 28(3), pp.840-848
摘要 The study investigates the mediating effect of website quality on Internet searching behavior. The research model incorporates three dimensions, namely (1) Internet attitudes of the Internet users, (2) website quality, including the system quality, service quality and information quality, and (3) Internet searching behavior demonstrated by the general population of Internet users. A survey instrument was used to gather data to exam the relationships in the proposed model. The collected online surveys (n = 856) are used to test the relationships among the three dimensions expressed in the proposed structural equation model. The results show that website quality has a mediating effect on Internet searching behavior. It is also discovered that there is significant correlation between Internet attitudes and website quality. This study contributes empirical data to the predominantly theoretical literature on Internet searching behavior in general and Internet attitudes and website quality in particular. It is, to a certain extent, common sense that website quality has a positive impact on Internet searching behavior. This paper takes an important step forward by detailing how website quality affects the Internet searching behavior via enhancing the effect of users’ Internet attitudes.
關鍵字 Internet attitudes; Website quality; Internet searching behavior
語言 en_US
ISSN 0747-5632 1873-7692
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Lin, Binshan
審稿制度
國別
公開徵稿
出版型式 紙本 電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/76978 )

機構典藏連結