An EOQ Model with Controllable Selling Rate
學年 96
學期 2
出版（發表）日期 2008-04-01
作品名稱 An EOQ Model with Controllable Selling Rate
作品名稱（其他語言）
著者 張紘炬; Chang, Horng-jinh; Chen, Po-yu
單位 淡江大學經營決策學系
出版者 Singapore: World Scientific Publishing Co. Pte. Ltd.
著錄名稱、卷期、頁數 Asia-Pacific Journal of Operational Research 25(2), pp.151-167
摘要 According to the marketing principle, a decision maker may control demand rate through selling price and the unit facility cost of promoting transaction. In fact, the upper bound of willing-to-pay price and the transaction cost probably depend upon the subjective judgment of individual consumer in purchasing merchandise. This study therefore attempts to construct a bivariate distribution function to simultaneously incorporate the willing-to-pay price and the transaction cost into the classical economic order quantity (EOQ) model. Through the manipulation of the constructed bivariate distribution function, the demand function faced by the supplier can be expressed as a concrete form. The proposed mathematical model mainly concerns how to determine the initial inventory level for each business cycle, so that the profit per unit time is maximized by means of the selling price and the unit-transaction cost to control the selling rate. Furthermore, the sensitivity analysis of optimal solution is performed and the implication of this extended inventory model is also discussed.
關鍵字 Transaction cost; demand function; inventory model; economic order quantity model
語言 en
ISSN 0217-5959
期刊性質 國外
收錄於 SCI
產學合作
通訊作者
審稿制度
國別 SGP
公開徵稿
出版型式
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